CHAMBORD: 'Add a Splash of Chic' campaign
MY ROLE: Concept / art direction / copy / design
PHOTOGRAPHER: Liz Ham
AGENCY / CREATIVE DIRECTION: Naked
When Brown Forman wanted to position Chambord as this seasons 'perfect accessory' it only seemed right to utilise the drink's unique colour to do so. 'Add a Splash of Chic' encouraged fashion conscious girls to photograph themselves with something the colour 'Chambord' – the best 'Splash of Chic' shot won a Prada handbag in the Chambord colour. As a result girls wanted to be seen with the drink as a must-have accessory for the spring season.
The creative needed a chic look with a contemporary edge to it – Liz Ham's street style, combined with her beautiful use of colour was perfect to bring the images to life – inspiring the audience to shoot a 'Splash of Chic' themselves.