BBC: Children in Need brand refresh
MY ROLE: Concept / art direction / design
ILLUSTRATOR: To Be Revealed...
AGENCY / CREATIVE DIRECTION: BBC Creative
I was asked by BBC Creative to help with the new look and feel for Children in Need. Whilst they wanted to retain many brand elements we needed to find a way to create adaptable assets that could help tell the many stories of fundraising and support as well as working alongside the diverse images they work with day to day. Working closely with the BBC team we developed the colour palette and brand fonts to feel modern, yet still approachable and friendly, as well as collaborating with a brilliant illustrator to further enhance the new brand direction and creating a suite of elements that bring the well known brand to life. The refresh is still being finalised so I am unable to upload at the moment but in the meantime if you would like to know more about the project, please get in touch.