CTM: Integrated campaign
MY ROLE: Art direction
COPY: Karen Ferry
CREATIVE DIRECTION / AGENCY: VCCP Sydney
Aleksandr and Sergei travelled all the way to Australia to spy on Comparethemarket.com.au on a top-secret mission called Mission Impawsibles. This was Aleksandr's way of finding out why people were still coming to his website. We created three TVC’s in total. Undercover Sergei, Watercoolings and Operation Recon. Created and shot entirely in Australia, we worked closely with Passion Pictures to animate the characters. All TVC’s were supported by online media and social activities.