SHE MAGAZINE: Editorial spread design
MY ROLE: concepts / art direction / design / styling
PHOTOGRAPHY: Ed Aves
AGENCY / CREATIVE DIRECTION: KK Outlet
SHE magazine wanted editorial spreads to promote marriage to a younger audience. After researching into the subject it became apparent there were three very good reasons to get married: better sex, more cash and living longer. All three of these reasons have been executed in a typographic style that suits the statement.
Better Sex: 40% of married couples have sex twice a week, compared to 20-25% of single and cohabiting men and women.
Lingerie by Myla.
Sock by Primark.
Live Longer: Single men have mortality rates 250% higher than married men. Single women–50% higher than married women.
Floral Letters by A. Brooks Florist.
Sources: The Case for Marriage by Linda J. Waite and Maggie Gallagher. The 7 Stages of Marriage by Sari Harrar and Rita DeMaria
More Cash : Compared to singles, married people accumulate about four times more savings and assets.
