MAGNUM: Product launch posters
MY ROLE: Art direction / design
PHOTOGRAPHY: Anna Pogossova
AGENCY / CREATIVE DIRECTION: Naked
Magnum wanted to launch their two new indulgent flavours with bold images that showed off the premium quality of the ice creams as well as stepping into a more contemporary realm in terms of the look and feel. Anna Pogossova was the perfect photographer to do just that, her eye for detail combined with a graphical execution and beautiful use of colours showed off the two products perfectly. The images were complemented with a simple type face.
![Emma Morton, Magnum, Art Direction, Design, Anna Pogossova](https://format.creatorcdn.com/2feac755-2a7d-40a7-8c7f-ccde3b0bf39a/0/0/0/0,0,1772,2508,900,2508/0-0-0/ca6b4604-0be5-4a9b-ac0f-cd3687eb5dde/1/1/Magnum_Outlined_20-07-13b.jpg?fjkss=exp=2037606784~hmac=a10c31fe0973feb150e1ee5401bd8a4b325bca9a377259d1fa91333e114aaf24)
![Emma Morton, Magnum, Art Direction, Design, Anna Pogossova](https://format.creatorcdn.com/2feac755-2a7d-40a7-8c7f-ccde3b0bf39a/0/0/0/0,0,1772,2508,900,2508/0-0-0/ab156644-237a-403a-8e9c-e9a7ed851adc/1/1/Magnum_Outlined_20-07-13b2.jpg?fjkss=exp=2037606784~hmac=a10c31fe0973feb150e1ee5401bd8a4b325bca9a377259d1fa91333e114aaf24)