HUTWOODS: Body Range Packaging
MY ROLE: Concept / art direction / design / styling
After the success of the Hutwoods rebrand I was asked to design the labels for their new range of body products. The brief was to stay aligned to their new look and feel, but find a way to ensure the body range had it's own unique personality. Taking this on board I decided to hero the H, making this an emblem of the quality products that Hutwoods create. The H device frames the information on the labels whilst feeling contemporary and clean. The H has also been applied as a pattern on packaging elements such as tissue paper to continue the brand story, as well as a custom backdrop when we styled and shot their 2018 brand book.