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UBER: Ask Sam Acquisition Campaign
MY ROLE: Campaign Development / art direction / design
CREATIVE PARTNERS: Josie Fox, Jack Nunn
AGENCY / CREATIVE DIRECTION: Special Group


Working with Special Group Sydney I was brought on board to help bring to life the Ask Sam Uber launch campaign for Australia & New Zealand through various ideas and art direction. This first campaign created was simple — Ask Sam. It was clear once someone took a journey with Uber they could see how great a service it was and would recommend to friends, so with that in mind Uber decided to take Australia's most popular name and give every Sam in Australia a free ride. If anyone had any questions they knew exactly who to ask — their mate Sam, or Sammy, or Samita, absolutely anyone with Sam in their name. Using real Sams we created a simple film and animation to tell the nation who they need to ask about Uber.


There was a lot of social interaction with the campaign and it proved to be the most succesful APAC promotion Uber have done to date.

CAMPAIGN ART DIRECTION — Uber Eats Sydney

CAMPAIGN ART DIRECTION — Uber Eats Sydney
CREATIVE DIRECTION & STYLING — Spring Back Collaboration

CREATIVE DIRECTION & STYLING — Spring Back Collaboration
ART DIRECTION AND STYLING - Slow Lives Series

ART DIRECTION AND STYLING - Slow Lives Series
CREATIVE DIRECTION — Lipivir

CREATIVE DIRECTION — Lipivir
BRAND IDENTITY AND ART DIRECTION - I Love My Job

BRAND IDENTITY AND ART DIRECTION - I Love My Job
BRAND BOOK DESIGN & ART DIRECTION — Hutwoods

BRAND BOOK DESIGN & ART DIRECTION — Hutwoods
MUSICAL SHOP EXPERIENCE — Red Stripe

MUSICAL SHOP EXPERIENCE — Red Stripe
BRAND IMAGE ART DIRECTION — Project Fond

BRAND IMAGE ART DIRECTION — Project Fond
PACKAGING DESIGN — Hutwoods

PACKAGING DESIGN — Hutwoods
BRAND DEVELOPMENT — BBC Children in Need

BRAND DEVELOPMENT — BBC Children in Need
CAMPAIGN ART DIRECTION — Uber Sydney

CAMPAIGN ART DIRECTION — Uber Sydney
RECRUITMENT CAMPAIGN — Metro Newspaper

RECRUITMENT CAMPAIGN — Metro Newspaper
BRAND CAMPAIGN — Compare the Meerkat

BRAND CAMPAIGN — Compare the Meerkat
EDITORIAL PRINT — SHE magazine

EDITORIAL PRINT — SHE magazine
CAMPAIGN ART DIRECTION — Uber Sydney

CAMPAIGN ART DIRECTION — Uber Sydney
STREET EXHIBITION - Red Stripe

STREET EXHIBITION - Red Stripe
BRAND IDENTITY DESIGN — Hutwoods

BRAND IDENTITY DESIGN — Hutwoods
EVENT PRINT CAMPAIGN — Oxjam

EVENT PRINT CAMPAIGN — Oxjam
WALL MURAL — Bondi Sea Wall

WALL MURAL — Bondi Sea Wall
BRAND LAUNCH PACKAGING — COOK

BRAND LAUNCH PACKAGING — COOK
BRANDED INTERIOR — Nike

BRANDED INTERIOR — Nike
BRAND BOOK DESIGN — Korpi & Gordon

BRAND BOOK DESIGN — Korpi & Gordon
LAUNCH CAMPAIGN — TAFE Western Sydney

LAUNCH CAMPAIGN — TAFE Western Sydney
PACKAGING DESIGN — Silver Cross

PACKAGING DESIGN — Silver Cross
BRAND CAMPAIGN — Chambord

BRAND CAMPAIGN — Chambord
EXHIBITION BROCHURE DESIGN — Becoming the Story

EXHIBITION BROCHURE DESIGN — Becoming the Story
EVENT BRANDING – CitizenM Reports

EVENT BRANDING – CitizenM Reports
PACKAGING DESIGN - Compare the Meerkat

PACKAGING DESIGN - Compare the Meerkat
BOOK DESIGN — Yawn

BOOK DESIGN — Yawn
BRAND BOOK DESIGN — Silver Cross

BRAND BOOK DESIGN — Silver Cross
PRODUCT LAUNCH CAMPAIGN — Magnum

PRODUCT LAUNCH CAMPAIGN — Magnum
BRANDED WALL MURAL — Red Stripe

BRANDED WALL MURAL — Red Stripe
FUNDRAISER PACK DESIGN — Children in Need

FUNDRAISER PACK DESIGN — Children in Need
BRAND IDENTITY DESIGN — The Neighbourhood

BRAND IDENTITY DESIGN — The Neighbourhood
PACKAGING DESIGN — PlayStation

PACKAGING DESIGN — PlayStation
PRODUCT DESIGN — Royal Wedding Plates

PRODUCT DESIGN — Royal Wedding Plates
BRAND IDENTITY DESIGN — The Optimist

BRAND IDENTITY DESIGN — The Optimist
BRAND IDENTITY DESIGN — Microsoft

BRAND IDENTITY DESIGN — Microsoft
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