NIKE: Branded spatial design
MY ROLE: Concepts / art direction / design / furniture sourcing
COPY: Dave Bevan
CREATIVE DIRECTION / AGENCY: LOVE Manchester
The Girl Hub is a space to educate and inform people of the Girl Effect, a charity that aims to give money to girls in developing countries as they believe they're more likely to re invest into their communities than boys.
After immersing myself in the Girl Effect, the space created was inspirational and informative of the cause &mdash engaging and motivating those that used it. Details such as a bespoke gathered log table and chairs made by women in Lebanon made the space unique. A projection of live feeds from the ground in locations such as Kenya are fed into the space continually. Not only is this information very useful, it keeps the hub connected to those it aims to help.