CITIZEN M: Event branding, citizenM Reports
MY ROLE: Art direction / design
COPY: Howard Green
AGENCY / CREATIVE DIRECTION: KK Outlet
citizenM Bankside became the host to citizenMreports during the London Olympics. citizenMreports aimed to report on everything but the Olympics over the two week period, encouraging the citizens of London to share news about cultural happenings and talks that citizenM facilitated. The branding took iconic newspaper styling and modified it to create bold graphics that worked across all the platforms.