HUTWOODS: Brand Book Art Direction
MY ROLE: Concept / art direction / design / styling
PHOTOGRAPHER: Nick Lawrence
For the 2018 trade show the Hutwoods wanted to show off their new range of products. I created a suite of shots that celebrated the new minimalist style in a playful way that would also show off the products themselves along with their ingredients. The result was clean, graphic shots, with fun details, such as making the H part of a 3D set, designing their very own H backdrop and displaying ingredients in different ways.