Something went wrong.

We've been notified of this error.

Need help? Check out our Help Centre.

MAGMA BOOKS: Neverending sequence book design
MY ROLE: Concept / art direction / photography / design / book binding


The brief for this book was simple – create a never ending sequence. The thought that instantly came next was the chain reaction that happens when someone yawns. From this thought a passage on yawning was written and when people read it I photographed their reactions. The portraits were then folded and bound together to create a book that yawns itself when opened – again making readers miraculously yawn! I had the honour of Magma book shop stocking this book.

Yawn Book, Design, Art Direction, Portraits, Emma Morton
Yawn Book, Design, Art Direction, Portraits, Emma Morton
Yawn Book, Design, Art Direction, Portraits, Emma Morton
CAMPAIGN ART DIRECTION — Uber Eats Sydney

CAMPAIGN ART DIRECTION — Uber Eats Sydney
CREATIVE DIRECTION & STYLING — Spring Back Collaboration

CREATIVE DIRECTION & STYLING — Spring Back Collaboration
ART DIRECTION AND STYLING - Slow Lives Series

ART DIRECTION AND STYLING - Slow Lives Series
CREATIVE DIRECTION — Lipivir

CREATIVE DIRECTION — Lipivir
BRAND IDENTITY AND ART DIRECTION - I Love My Job

BRAND IDENTITY AND ART DIRECTION - I Love My Job
BRAND BOOK DESIGN & ART DIRECTION — Hutwoods

BRAND BOOK DESIGN & ART DIRECTION — Hutwoods
MUSICAL SHOP EXPERIENCE — Red Stripe

MUSICAL SHOP EXPERIENCE — Red Stripe
BRAND IMAGE ART DIRECTION — Project Fond

BRAND IMAGE ART DIRECTION — Project Fond
PACKAGING DESIGN — Hutwoods

PACKAGING DESIGN — Hutwoods
BRAND DEVELOPMENT — BBC Children in Need

BRAND DEVELOPMENT — BBC Children in Need
CAMPAIGN ART DIRECTION — Uber Sydney

CAMPAIGN ART DIRECTION — Uber Sydney
RECRUITMENT CAMPAIGN — Metro Newspaper

RECRUITMENT CAMPAIGN — Metro Newspaper
BRAND CAMPAIGN — Compare the Meerkat

BRAND CAMPAIGN — Compare the Meerkat
EDITORIAL PRINT — SHE magazine

EDITORIAL PRINT — SHE magazine
CAMPAIGN ART DIRECTION — Uber Sydney

CAMPAIGN ART DIRECTION — Uber Sydney
STREET EXHIBITION - Red Stripe

STREET EXHIBITION - Red Stripe
BRAND IDENTITY DESIGN — Hutwoods

BRAND IDENTITY DESIGN — Hutwoods
EVENT PRINT CAMPAIGN — Oxjam

EVENT PRINT CAMPAIGN — Oxjam
WALL MURAL — Bondi Sea Wall

WALL MURAL — Bondi Sea Wall
BRAND LAUNCH PACKAGING — COOK

BRAND LAUNCH PACKAGING — COOK
BRANDED INTERIOR — Nike

BRANDED INTERIOR — Nike
BRAND BOOK DESIGN — Korpi & Gordon

BRAND BOOK DESIGN — Korpi & Gordon
LAUNCH CAMPAIGN — TAFE Western Sydney

LAUNCH CAMPAIGN — TAFE Western Sydney
PACKAGING DESIGN — Silver Cross

PACKAGING DESIGN — Silver Cross
BRAND CAMPAIGN — Chambord

BRAND CAMPAIGN — Chambord
EXHIBITION BROCHURE DESIGN — Becoming the Story

EXHIBITION BROCHURE DESIGN — Becoming the Story
EVENT BRANDING – CitizenM Reports

EVENT BRANDING – CitizenM Reports
PACKAGING DESIGN - Compare the Meerkat

PACKAGING DESIGN - Compare the Meerkat
BOOK DESIGN — Yawn

BOOK DESIGN — Yawn
BRAND BOOK DESIGN — Silver Cross

BRAND BOOK DESIGN — Silver Cross
PRODUCT LAUNCH CAMPAIGN — Magnum

PRODUCT LAUNCH CAMPAIGN — Magnum
BRANDED WALL MURAL — Red Stripe

BRANDED WALL MURAL — Red Stripe
FUNDRAISER PACK DESIGN — Children in Need

FUNDRAISER PACK DESIGN — Children in Need
BRAND IDENTITY DESIGN — The Neighbourhood

BRAND IDENTITY DESIGN — The Neighbourhood
PACKAGING DESIGN — PlayStation

PACKAGING DESIGN — PlayStation
PRODUCT DESIGN — Royal Wedding Plates

PRODUCT DESIGN — Royal Wedding Plates
BRAND IDENTITY DESIGN — The Optimist

BRAND IDENTITY DESIGN — The Optimist
BRAND IDENTITY DESIGN — Microsoft

BRAND IDENTITY DESIGN — Microsoft
Using Format