PROJECT FOND: Scarf Design & Brand Launch www.projectfond.com
MY ROLE: Concept / art direction / styling / design / production
BRAND PHOTOGRAPHY: Anna Pogossova
Project Fond is a personal project born from a passion to make unique, contemporary accessories, combined with a desire to help empower girls in developing countries. The project aims to produce designs using the finest materials whilst donating a percentage of all profits to The Girl Effect.
Inspired by people, passions and memories - influenced by graphic shapes and textures. The scarves are created through experimentation of colours, materials, patterns and processes. I hope the resulting products have a unique aesthetic that people can feel good about wearing. All are printed locally and hand finished, ensuring ethical production and the highest attention to detail and quality.
The project launched with The Wanderings Collection, inspired by Sydney's transient skies. I collaborated with photographer Anna Pogossova to create surreal still lives from objects that inspired the scarves for the website.