TAFE WSI: Mix+Match product launch
MY ROLE: Art direction
COPY: Karen Ferry
AGENCY / CREATIVE DIRECTION: VCCP
TAFE WSI launched a new flexible study programme that aimed to make access to education more flexible, creating a learning programe that matches modern busy lifestyles. The new Mix+Match offering was aimed at those who want to learn on their own terms. The resulting campaign used bold imagery, and cast real TAFE students, to express the Mix+Match nature of the product. Shot by Chris Searl the imagery was resonant of fashion editorial - the effortless documentary portraits showed each students unique personality.
![TAFE Emma Morton](https://format.creatorcdn.com/2feac755-2a7d-40a7-8c7f-ccde3b0bf39a/0/0/0/0,0,4167,2123,900,2123/0-0-0/aefe9cee-eeb8-44f6-833f-d517461287a7/1/1/Manifesto-type-setting.jpg.jpg?fjkss=exp=2037607755~hmac=ffa6db952031e96b14bf4e804ad077c428d21f81a9534e4adf99054239f0be07)
![TAFE Emma Morton](https://format.creatorcdn.com/2feac755-2a7d-40a7-8c7f-ccde3b0bf39a/0/0/0/0,0,4356,2031,900,2031/0-0-0/cdaea184-f8ef-4789-9778-eed3b20945d6/1/1/ERIC_01%28NO+DOTS%29.jpg.jpg?fjkss=exp=2037607755~hmac=de040c627ec134caed6b8dabd112ec6a12cc0b549345fd9bb694d457a4c0c7fc)
![TAFE Emma Morton](https://format.creatorcdn.com/2feac755-2a7d-40a7-8c7f-ccde3b0bf39a/0/0/0/0,0,2432,3637,900,3637/0-0-0/f20ebea7-8f26-4e17-8890-4020ea3164e2/1/1/WSI0005_21_James2_Adshel_Mlite_HR.jpg?fjkss=exp=2037607755~hmac=3b0c9af7247ff29a62af75b1c5f21830157fe44a4a46838608e26bba8b61c7c4)
![TAFE Emma Morton](https://format.creatorcdn.com/2feac755-2a7d-40a7-8c7f-ccde3b0bf39a/0/0/0/0,0,3537,2501,900,2501/0-0-0/00910179-585d-4835-9fed-39937e4bef62/1/1/Maria.jpg?fjkss=exp=2037607755~hmac=f5bd8c1e741cea5e2409da4979e293874a4c37cc529b32edba12ac2c03f089da)
![TAFE Emma Morton](https://format.creatorcdn.com/2feac755-2a7d-40a7-8c7f-ccde3b0bf39a/0/0/0/0,0,4164,2125,900,2125/0-0-0/bf479a59-dd81-4b49-86be-e266d813f856/1/1/TIM.jpg.jpg?fjkss=exp=2037607755~hmac=c70a59e69b3d66f413dbe377b451e8bb25997d425108aab3af20f235bfa8a71e)
![TAFE Emma Morton](https://format.creatorcdn.com/2feac755-2a7d-40a7-8c7f-ccde3b0bf39a/0/0/0/0,0,4164,2125,900,2125/0-0-0/c7673057-9958-4c48-9d6a-b2064cee6c47/1/1/MARY.jpg.jpg?fjkss=exp=2037607755~hmac=c70a59e69b3d66f413dbe377b451e8bb25997d425108aab3af20f235bfa8a71e)