TAFE WSI: Mix+Match product launch
MY ROLE: Art direction
COPY: Karen Ferry
AGENCY / CREATIVE DIRECTION: VCCP
TAFE WSI launched a new flexible study programme that aimed to make access to education more flexible, creating a learning programe that matches modern busy lifestyles. The new Mix+Match offering was aimed at those who want to learn on their own terms. The resulting campaign used bold imagery, and cast real TAFE students, to express the Mix+Match nature of the product. Shot by Chris Searl the imagery was resonant of fashion editorial - the effortless documentary portraits showed each students unique personality.
Art Direction & Campaigns