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SPRING BACK STILL LIFE: Floral Photography Series 
MY ROLE: Concept / art direction / styling / production 
PHOTOGRAPHY: Jo Ritchie


To celebrate lockdown restrictions easing (slightly) and Spring / Summer 2021 on the horizon we collaborated with Lou the founder of 4 Seasons Flowers to create a still life series bursting with positivity and colour. The idea for the shoot was to create images that felt positive and vibrant to celebrate the idea of fresh new beginnings in varying ways. Combining the beautiful flowers provided by Lou with glass, soil, dye and springs each image encapsulates the season in its own unique and playful way.

Bright Futures

Sping Back

Fresh Start

CAMPAIGN ART DIRECTION — Uber Eats Sydney

CAMPAIGN ART DIRECTION — Uber Eats Sydney
CREATIVE DIRECTION & STYLING — Spring Back Collaboration

CREATIVE DIRECTION & STYLING — Spring Back Collaboration
CREATIVE DIRECTION — Lipivir

CREATIVE DIRECTION — Lipivir
BRAND BOOK DESIGN & ART DIRECTION — Hutwoods

BRAND BOOK DESIGN & ART DIRECTION — Hutwoods
MUSICAL SHOP EXPERIENCE — Red Stripe

MUSICAL SHOP EXPERIENCE — Red Stripe
CAMPAIGN ART DIRECTION — Uber Sydney

CAMPAIGN ART DIRECTION — Uber Sydney
RECRUITMENT CAMPAIGN — Metro Newspaper

RECRUITMENT CAMPAIGN — Metro Newspaper
BRAND CAMPAIGN — Compare the Meerkat

BRAND CAMPAIGN — Compare the Meerkat
CAMPAIGN ART DIRECTION — Uber Sydney

CAMPAIGN ART DIRECTION — Uber Sydney
STREET EXHIBITION - Red Stripe

STREET EXHIBITION - Red Stripe
EVENT PRINT CAMPAIGN — Oxjam

EVENT PRINT CAMPAIGN — Oxjam
LAUNCH CAMPAIGN — TAFE Western Sydney

LAUNCH CAMPAIGN — TAFE Western Sydney
BRAND CAMPAIGN — Chambord

BRAND CAMPAIGN — Chambord
PRODUCT LAUNCH CAMPAIGN — Magnum

PRODUCT LAUNCH CAMPAIGN — Magnum
BRANDED WALL MURAL — Red Stripe

BRANDED WALL MURAL — Red Stripe
PACKAGING DESIGN — PlayStation

PACKAGING DESIGN — PlayStation
BRAND IDENTITY DESIGN — The Optimist

BRAND IDENTITY DESIGN — The Optimist
BRAND IDENTITY DESIGN — Microsoft

BRAND IDENTITY DESIGN — Microsoft
Using Format