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OXFAM: Oxjam promotional posters
MY ROLE: Concept / art direction / design / copy
COPY: Dave Bell / Howard Green
AGENCY / CREATIVE DIRECTION: KK Outlet


A very simple idea was realised in creating these posters to promote Oxfam’s annual music festival, Oxjam. This series of tongue-in-cheek posters take famous charitable phrases and give them a musical twist. The result is eye catching posters that pay homage to the charity without becoming too worthy.

Emma Morton, Oxfam, Oxjam, Promotional Posters, Art Direction, Design
Emma Morton, Oxfam, Oxjam, Promotional Posters, Art Direction, Design
Emma Morton, Oxfam, Oxjam, Promotional Posters, Art Direction, Design
CAMPAIGN ART DIRECTION — Uber Eats Sydney

CAMPAIGN ART DIRECTION — Uber Eats Sydney
CREATIVE DIRECTION & STYLING — Spring Back Collaboration

CREATIVE DIRECTION & STYLING — Spring Back Collaboration
CREATIVE DIRECTION — Lipivir

CREATIVE DIRECTION — Lipivir
BRAND BOOK DESIGN & ART DIRECTION — Hutwoods

BRAND BOOK DESIGN & ART DIRECTION — Hutwoods
MUSICAL SHOP EXPERIENCE — Red Stripe

MUSICAL SHOP EXPERIENCE — Red Stripe
CAMPAIGN ART DIRECTION — Uber Sydney

CAMPAIGN ART DIRECTION — Uber Sydney
RECRUITMENT CAMPAIGN — Metro Newspaper

RECRUITMENT CAMPAIGN — Metro Newspaper
BRAND CAMPAIGN — Compare the Meerkat

BRAND CAMPAIGN — Compare the Meerkat
CAMPAIGN ART DIRECTION — Uber Sydney

CAMPAIGN ART DIRECTION — Uber Sydney
STREET EXHIBITION - Red Stripe

STREET EXHIBITION - Red Stripe
EVENT PRINT CAMPAIGN — Oxjam

EVENT PRINT CAMPAIGN — Oxjam
LAUNCH CAMPAIGN — TAFE Western Sydney

LAUNCH CAMPAIGN — TAFE Western Sydney
BRAND CAMPAIGN — Chambord

BRAND CAMPAIGN — Chambord
PRODUCT LAUNCH CAMPAIGN — Magnum

PRODUCT LAUNCH CAMPAIGN — Magnum
BRANDED WALL MURAL — Red Stripe

BRANDED WALL MURAL — Red Stripe
PACKAGING DESIGN — PlayStation

PACKAGING DESIGN — PlayStation
BRAND IDENTITY DESIGN — The Optimist

BRAND IDENTITY DESIGN — The Optimist
BRAND IDENTITY DESIGN — Microsoft

BRAND IDENTITY DESIGN — Microsoft
Using Format