METRO: Creative Pioneers, recruitment campaign
MY ROLE: Concept / art direction / design
PHOTOGRAPHY / MODEL MAKING: Simon Wald-Lasowski
COPY: Dave Bell
AGENCY / CREATIVE DIRECTION: KK Outlet
Metro wanted a campaign that would be eye catching, as well as targeting the specific intellectual profiles they were looking for – 'creative minds', 'digital minds' and 'idea minds'. The headline 'Great Minds Wanted' ticked all three boxes. The imagery accompanying it represented each of the mindsets in bold and abstract ways. The program had the highest number of applicants to date, and the images we created appeared on the front page of the Metro newspaper.