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CTM: Integrated campaign
MY ROLE: Art direction 
COPY: Karen Ferry
CREATIVE DIRECTION / AGENCY: VCCP Sydney


Aleksandr and Sergei travelled all the way to Australia to spy on Comparethemarket.com.au on a top-secret mission called Mission Impawsibles. This was Aleksandr's way of finding out why people were still coming to his website. We created three TVC’s in total. Undercover Sergei, Watercoolings and Operation Recon. Created and shot entirely in Australia, we worked closely with Passion Pictures to animate the characters. All TVC’s were supported by online media and social activities.

Compare the Market Mission Impawsibles
Compare the Market Mission Impawsibles
Compare the Market Mission Impawsibles
Compare the Market Mission Impawsibles
CAMPAIGN ART DIRECTION — Uber Eats Sydney

CAMPAIGN ART DIRECTION — Uber Eats Sydney
CREATIVE DIRECTION & STYLING — Spring Back Collaboration

CREATIVE DIRECTION & STYLING — Spring Back Collaboration
CREATIVE DIRECTION — Lipivir

CREATIVE DIRECTION — Lipivir
BRAND BOOK DESIGN & ART DIRECTION — Hutwoods

BRAND BOOK DESIGN & ART DIRECTION — Hutwoods
MUSICAL SHOP EXPERIENCE — Red Stripe

MUSICAL SHOP EXPERIENCE — Red Stripe
CAMPAIGN ART DIRECTION — Uber Sydney

CAMPAIGN ART DIRECTION — Uber Sydney
RECRUITMENT CAMPAIGN — Metro Newspaper

RECRUITMENT CAMPAIGN — Metro Newspaper
BRAND CAMPAIGN — Compare the Meerkat

BRAND CAMPAIGN — Compare the Meerkat
CAMPAIGN ART DIRECTION — Uber Sydney

CAMPAIGN ART DIRECTION — Uber Sydney
STREET EXHIBITION - Red Stripe

STREET EXHIBITION - Red Stripe
EVENT PRINT CAMPAIGN — Oxjam

EVENT PRINT CAMPAIGN — Oxjam
LAUNCH CAMPAIGN — TAFE Western Sydney

LAUNCH CAMPAIGN — TAFE Western Sydney
BRAND CAMPAIGN — Chambord

BRAND CAMPAIGN — Chambord
PRODUCT LAUNCH CAMPAIGN — Magnum

PRODUCT LAUNCH CAMPAIGN — Magnum
BRANDED WALL MURAL — Red Stripe

BRANDED WALL MURAL — Red Stripe
PACKAGING DESIGN — PlayStation

PACKAGING DESIGN — PlayStation
BRAND IDENTITY DESIGN — The Optimist

BRAND IDENTITY DESIGN — The Optimist
BRAND IDENTITY DESIGN — Microsoft

BRAND IDENTITY DESIGN — Microsoft
Using Format