UBER: Uber Australia Driver Acquisition Campaign
MY ROLE: Concepting / art direction
CREATIVE PARTNERS: Katie Harrison
DIRECTOR: Richard Bullock
AGENCY / CREATIVE DIRECTION: Special Group
Uber wanted to tell people about the real benefits of driving with them. After speaking with many Uber drivers and hearing their stories it became clear that Uber was a tool for them to reach other life goals, be it weddings, graduations or career changes. Whatever drives you, drive with Uber became the platform for a series of short documentary films created with director Richard Bullock that told the stories of our drivers through a series of charming, honest and intimate moments.
