MICROSOFT: Microsoft Advertiser Suite, rebrand
MY ROLE: Concept / art direction / design / illustration
CREATIVE DIRECTION / AGENCY: LOVE Manchester
Microsoft Advertising Suite were in need of a makeover to become more user friendly. They did, however, want to keep the existing oval logo prominent in the design. What began with doodles resulted in 5 characters, each one with its own talent to reflect each unique feature offered within the suite. Not only would the characters interact with the user, they could also interact with each other.