MAGMA BOOKS: Neverending sequence book design
MY ROLE: Concept / art direction / photography / design / book binding
The brief for this book was simple – create a never ending sequence. The thought that instantly came next was the chain reaction that happens when someone yawns. From this thought a passage on yawning was written and when people read it I photographed their reactions. The portraits were then folded and bound together to create a book that yawns itself when opened – again making readers miraculously yawn! I had the honour of Magma book shop stocking this book.