COMPARE THE MEERKAT: Packaging for promotional prize
MY ROLE: Art direction / design
COPY: Karen Ferry
AGENCY / CREATIVE DIRECTION: VCCP
Compare the Market Launched an online competition to reward those that know the difference between Meerkat and Market. The lucky winners won one of two prizes – $1000 or 1000 grubs. The 1000 grubs were made and packaged by Aleksandr Orlov himself. The finished design was inspired by Russian food packaging and soviet graphics, combined with an Orlov twist.
Branding & Packaging