LOCKDOWN CREATIVE COLLABORATION: Slow Lives Photography Series
MY ROLE: Concept / art direction / styling / design / production
PHOTOGRAPHY: Jo Ritchie
Inspired by the global slower pace of life and looking for a way to further channel our creative energy, myself and Jo Ritchie teamed up during lockdown to curate a selection of home beauty remedies, ideal if not a little strange for home pampering using only basic ingredients you'd find in your kitchen cupboards. The remedies are brought to life in a photography series called ‘Slow Beauty’, which have been conceptualised, art directed, styled and photographed from our respective homes, using kitchen staples, household props and the power of a now-very-well-known video conferencing platform to bring it all together.
Recognising that people in isolation still want to indulge in self-care but can’t always get access to products and we all have a little bit more time on our hands - Slow Beauty is the perfect antidote to days spent lounging, lazing...and more lounging.
Inspired by the colours of the ingredients—we gathered eclectic props and made use of every nook, cranny and spare wall in our homes, to create images that capture the stillness of recent moments and the slower pace we are now living. We liked the idea of making an everyday item look beautiful—like when you suddenly see something in a new light.
Despite not being in the same postcode, this project was a really enjoyable collaboration during such an isolating time.
The series includes hair treatments, body scrubs, hand and foot oils with facemasks being the first remedy to be brought to life.
More about the project can be found here over at State of Kind where help brands encourage conscious consumption and a better future for our planet through thoughtful creative.