SIT 'O' CLOCK
MY ROLE: Concept / art direction / design
CREATIVE PARTNER: Keith Gray
Whilst at KK Outlet Icon Magazine approached us to re think the chair. Our contribution was 'sit 'O' clock' – a chair the dictates how much you can relax as well as telling you the time.
A chair for those who work at home, automatically adjusting to fit an appropriate sitting position depending on the time of day. From breakfast to desk. From desk to dinner. From dinner to dreams...