THE OPTIMIST: Identity design
MY ROLE: Concept / art direction / design / illustration
COPY: Dave Bevan
AGENCY / CREATIVE DIRECTION: LOVE Manchester
In 2007, the positive news website ‘The Optimist’ wanted an identity that evoked a positive feel whilst having stand out online. The phrase ‘A little birdy told me’ instantly came to mind and inspired this happy character. The chirpy bird would spread good news wherever he went. The hand drawn illustration style instantly has personality and a unique look compared to other news logos. When the charity expanded and talked about other features, ‘The Optimist’ character adapted easily showing other categories.