SILVER CROSS: Brand book, page design
MY ROLE: Concept / illustration / art direction / design
COPY: Simon Griffin
CREATIVE DIRECTION / AGENCY: LOVE Manchester
AWARDS: D&AD Wooden Pencils, Roses Design Grand Prix, Design Week Award
The Silver Cross brand books (‘Goo Goo, Gaa Gaa’ and ‘It’s a boy, It’s a Girl’) needed interesting concepts and layouts created for particular pages within them: recipes, smoothies, soups, Mums, Dads and nappies. There’s only one way to react to that... doodles, sketches, and childhood memories.
These books have been awarded several awards, including D&AD pencils and ‘best in show’ at the Roses Design Awards.