UBER: Uber Eats Acquisition Campaign
MY ROLE: Concepting / art direction / design
CREATIVE PARTNERS: Jade Hughes, Mark Starmach
PHOTOGRAPHER: Jonathan May
AGENCY / CREATIVE DIRECTION: Special Group & Glue Society
Glue Society was inspired by the fact that all of us have to make a decision on what we're eating for dinner each evening — even celebrities, thus came the idea 'Tonight, I'll be eating...'. I was brought on board by Special Group to execute the idea through OOH and social. The result was a series of stylised portraits that showed the celebrities comedic characters portrayed in the TVC's.
Working closely with Jonathan May we created engaging portraits that captured the off moments — as if eating whilst no one is watching. Alongside the OOH we ran a series of social activations too that played to each characters personality.