RED STRIPE: Online film
MY ROLE: Concept / art direction / design
AWARDS: Cannes Silver Lion
DIRECTOR: Greg Brunkalla
INSTRUMENT DESIGN: Hirsch & Mann
COPY: Howard Green
AGENCY / CREATIVE DIRECTION: KK Outlet
This is a project with music at its heart – an ordinary corner shop in Hackney was transformed into a D.I.Y band that played a well known tune every time someone picked up a can of Red Stripe.
The result was an experience that paid homage to Red Stripe’s rich D.I.Y musical heritage. A corner shop felt like an obvious venue for the handmade instruments created as it’s the natural place to find Red Stripe. It was clear from the outset what the shop itself should do, but the journey to get there involved a lot of experimenting, building and making. An idea that seemed intangible at first, soon became a reality when New York based Director Greg Brunkalla and music technologists, Hirsch & Mann joined the project. Over a period of two months the corner shop was hacked to play 'A message to you Rudy', much to shoppers surprise...