BBC CHILDREN IN NEED: Promotional pack design
MY ROLE: design
CREATIVE DIRECTION / AGENCY: LOVE Manchester
The BBC Children In Need National Fundraiser Pack needed revamping. Although the concept was already determined, these strict boundaries and guidelines provided enabled a pack to be created that is in keeping with the previous years, but has a new lease of life. Using bold type, contemporary illustrators and a certain yellow bear the pack is engaging and informative.