SILVER CROSS: Packaging design
MY ROLE: Concept / art direction / styling / design
PHOTOGRAPHY: Ben Wedderburn
CREATIVE DIRECTION / AGENCY: LOVE Manchester
AWARDS: In-book D&AD, New York Festivals Gold World Medal, Design Week Packaging Award, Gold Epica, Gold Fresh Award, Gold Pentaward
When asked to give Silver Cross packaging a new lease of life, I reverted back to my childhood. Fond memories of playing with cardboard boxes rather than the present inside on Christmas Day sprung to mind. With some scissors and Sellotape, a cardboard world Toys ‘R’ Us would be jealous of was soon created. With help from some brilliant kids a series of images for the whole range of Silver Cross packaging was created. This work has been awarded several awards, two of which being a Design Week award and in-book at D&AD.